“If you want to look really ridiculous, you go in stilettos in a supermarket.” – Karl Lagerfeld
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Cara Delevingne, Joan Smalls and Rihanna extended their fun nature to the Chanel catwalk after the iconic French label’s Paris Fashion Week AW14/15 show on Tuesday 
The Grand Palais was transformed into a 139,930-square-foot Chanel shopping centre. Complete with shelf upon shelf of Chanel transformed products, including:
- coconuts (‘Lait de Coco’)
- packets of Chanel toast stamped with the interlocking CC logo
- Chanel teas (‘Little Black Tea’, ‘Very Early Grey’)
- Chanel doormats (‘Mademoiselle Prive’)
- Chanel feather dusters
- Chanel rubber gloves (labeled ‘So Chic’)
- a Chanel chainsaw
- Also, a cheese stall (giant wheels of parmesan), vegetables, dairy products, mountains of tins of caviar, wines, spirits, olive oil.
The collection was smart and sporty. Filled with pops of exuberant colors and shapes that stood out among the market shelves. Continuing from the Chanel couture collection last month, all the models feet were donned in trainers, this time crafted out of classic Chanel tweeds and exotic skins. Because as Lagerfeld explains it, “If you want to look really ridiculous, you go in stilettos in a supermarket.”
This collection included nods to classic Chanel as well as playful contemporary notes; timeless tweed coats, legging-style trousers, leather opera gloves, baggy metallic trousers, and the chain link necklaces with oversized padlocks. This collection seems to be an attempt, on Lagerfeld’s behalf, to make a statement on fashion’s involvement in our everyday lives, just as the supermarket.
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